Announcements  1/27/2016
 

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MARKETING ACTIVITY

Historically there is a surge of listing activity at the beginning of each year. As you launch your marketing efforts for 2016, please remember that PPMLS participants have agreed to abide by the PPMLS Rules. Certain sections of these Rules, including Section 16-STANDARDS OF CONDUCT FOR PPMLS PARTICIPANTS, are mandated by the National Association of REALTORS® (NAR). Participants who wish to file an Ethics Complaint are referred to the Professional Standards Committee. However, upon request, RSC may send a “courtesy notice” as a result of complaints submitted as PPMLS Violations.
RSC has received a number of PPMLS violation complaints concerning “sign crossing.” Listing brokers allege that their sellers are receiving solicitations when the property has been placed in the WITH-Temporarily Withdrawn listing status.

EXCERPTS FROM THE PPMLS RULES AND REGULATIONS:

Section 1.5. WITHDRAWAL OF LISTING PRIOR TO EXPIRATION.

A listing may be temporarily withdrawn from the PPMLS by the listing broker at any time before the expiration date in the listing agreement provided a Change Notice Form is filed with the RSC.

If the listing broker requests RSC to temporarily withdraw the listing before the expiration date in the listing agreement, then a copy of the agreement to withdraw the listing signed by the seller and the listing broker must be submitted. Withdrawal of a listing from the PPMLS may or may not affect the validity of the listing between the parties. It is incumbent upon Participants to keep records and be able to verify any information filed with the PPMLS. Other Participants must contact the listing broker to verify the status of a listing shown as having been temporarily withdrawn.

Section 16.12.

Participants are not precluded from making general announcements to prospects describing their services and the terms of their availability even though some recipients may have entered into agency agreements or other exclusive relationships with another MLS Participant. A general telephone canvass, general mailing, or distribution addressed to all prospects in a given geographical area or in a given profession, business, club, or organization, or other classification or group is deemed "general" for purposes of this rule.

The following types of solicitations are prohibited:

Telephone or personal solicitations of property owners who have been identified by a real estate sign, multiple listing compilation, or other information service as having exclusively listed their property with another Participant; and mail or other forms of written solicitations of prospects whose properties are exclusively listed with another Participant when such solicitations are not part of a general mailing but are directed specifically to property owners identified through compilations of current listings, "for sale" or "for rent" signs, or other sources of information intended to foster cooperation with Participants.

Section 16.13.

Participants, prior to entering into a representation agreement, have an affirmative obligation to make reasonable efforts to determine whether the prospect is subject to a current, valid exclusive agreement to provide the same type of real estate service.

 

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